Pages that aren't being indexed
Crawl budget issues, thin content, redirect chains, and broken internal links prevent pages from ranking even when the content is solid. A technical audit surfaces the real blockers.
SEO Consulting: Minneapolis & National
SEO that clears the path between your site and the people looking for it.
Technical fixes, smarter page structure, and clearer content direction so search engines understand your site, and qualified people find it.
What it solves
Most SEO problems are structural, not superficial.
Content that doesn't match search intent
Title tags, headings, and page copy that talk past what users are actually searching for. On-page work realigns pages around genuine intent rather than assumed keywords.
No visibility outside your immediate area
Minneapolis-based teams often have local authority but miss national or regional searches. The right content architecture and internal linking structure expand reach without diluting local relevance.
What's included
SEO work that spans technical, on-page, content, and linking.
Every project is scoped to the actual problem. These are the components that surface most often.
Technical SEO
Crawlability, indexation, Core Web Vitals, canonical tags, robots.txt, sitemap hygiene, schema markup, redirect audits, and page speed review.
On-Page Optimization
Title tags, meta descriptions, H1–H3 hierarchy, content relevance, keyword intent alignment, and meta-data standards across key page types.
Internal Linking
Audit and improvement of the link architecture that distributes authority across the site and guides users and crawlers to priority pages.
Content Gap Analysis
Identify where the site is missing search coverage: topics, question clusters, and service-area pages that competitors have and you don't.
Local & National Visibility
Minneapolis-anchored structure with content pathways that reach regional and national search intent, without over-localizing every page.
GSC & Analytics Review
Google Search Console and GA4 data review to identify drop-offs, impressions without clicks, high-value queries, and pages that need attention.
SEO, GEO & AEO together
Traditional SEO is the foundation. GEO and AEO extend it.
Search is no longer a single channel. A page that ranks well in Google is better positioned to appear in AI-generated summaries, Perplexity results, and featured snippets when it's also structured for entity clarity and direct answers. This is where GEO and AEO / AI search optimization extends traditional SEO, and where a website audit and a clear content strategy keep the whole system aligned.
SEO
Clear structure, relevant content, and technical health so Google surfaces the page for the right searches.
GEO
Entity clarity, factual density, and authoritative content so generative AI systems can accurately reference and cite the site.
AEO
FAQ structure, schema, and direct-answer copy so the site answers specific questions across voice, AI, and featured snippet surfaces.
Measurement
GA4 and GSC tracking to connect SEO changes to visibility trends, engagement, and business outcomes over time.
Engagement flow
Start with the audit. Build from the findings.
Discovery & data review
Review GSC, GA4, and crawl data to map the current state: what's indexed, what's ranking, what's broken, and where the biggest gaps are.
Prioritized recommendations
Findings become a ranked action plan. Technical fixes that unlock indexation come first; content and linking work follows in priority order.
Implementation support
Work directly in the CMS or alongside your team to apply fixes, update metadata, restructure content, and add schema, not just hand off a document.
Related services
Services that work alongside SEO consulting.
FAQ
SEO consulting questions.
What does SEO consulting cover?
Technical site health (crawlability, indexation, Core Web Vitals, schema), on-page optimization (titles, meta, heading structure, content relevance), internal linking, content gap analysis, and local-to-national search visibility. Each engagement is scoped to the issues actually limiting the site.
How is SEO consulting different from running ads?
SEO focuses on the organic (non-paid) channel: making pages more relevant and trustworthy so search engines surface them for the right queries. Unlike ads, improvements compound over time and don't stop when a budget runs out.
Can SEO consulting work alongside GEO and AEO?
Yes. Traditional SEO, generative engine optimization, and answer engine optimization reinforce each other. Well-structured, clearly written content that satisfies user intent performs across all three channels.
Do you work with teams outside Minneapolis?
Yes. Double Atari is Minneapolis-based and supports both Minnesota organizations and national teams that need SEO strategy, technical audits, and content optimization.
What does a typical engagement look like?
Most engagements start with a technical audit and GSC/GA4 review to find the biggest blockers. From there, work is scoped around prioritized recommendations: quick wins first, structural changes next. Support can be ongoing or project-based.
Ready to improve your search visibility?