Selected work
A smaller set of featured projects showing how Double Atari connects content strategy, CMS execution, technical SEO, answer-ready structure, analytics, and practical implementation.
Build / Grow / Measure
These are not meant to be exhaustive portfolio tiles. They are concise success stories that show the type of problems Double Atari helps solve: clearer CMS structure, stronger organic visibility, better migration decisions, analytics readiness, and content built for search and answer engines.
Website redesign · local SEO/GEO · photography
An established Northeast Minneapolis community needed a clearer path from discovering its meditation and yoga offerings to finding a class.
Design, UX, site restructuring, locally optimized content, original photography, and Mindbody integration.
The redesign connects the center's identity and offerings with a clearer route to its calendar and registration workflow.
WordPress · B2B website optimization
A brand experience agency needed clearer service storytelling, stronger page structure, and a WordPress foundation that could support frequent updates.
WordPress structure, service-page clarity, technical SEO checks, and content organization.
The site became easier to understand, easier to manage, and better positioned for organic visibility.
CMS migration · SEO preservation
A content-rich arts organization needed migration support that protected years of programming, archival content, internal links, and search equity.
Content inventory, migration planning, metadata review, archive structure, and CMS transition support.
The migration became a preservation effort for content history, discoverability, and future publishing workflows.
Small business website · content structure · static HTML
A specialized steel building representative needed a lightweight HTML site that could explain the offer quickly and guide visitors toward inquiry.
Static HTML structure, service messaging, user path clarity, and search-friendly content organization.
The site keeps the building process simple to understand while giving the business a cleaner foundation for SEO and leads.
Webflow to Shopify · SEO/GEO migration
A medical device ecommerce site needed a careful Webflow and Shopify migration plan that protected indexed URLs, product visibility, and measurement.
Pre-migration crawls, URL mapping, redirects, Shopify structure, metadata, schema, FAQs, and internal linking.
The work created a crawl baseline, redirect map, launch checklist, and analytics plan so the new Shopify site could move with less SEO risk.
WordPress · Elementor development
A leadership development brand needed a polished WordPress experience that translated program messaging and visual direction into a flexible Elementor build.
WordPress development, Elementor page building, responsive layouts, reusable sections, and front-end polish.
The build gave the brand a clear site system with strong hierarchy and a practical editing experience for future updates.
Webflow · local visibility · GEO/AEO
A real estate group needed a more structured web presence that could support location-aware messaging, clearer entity signals, and easier content management.
Webflow CMS support, local visibility, GEO/AEO content structure, page hierarchy, and search-ready language.
The work connected CMS execution to local relevance and made the firm’s positioning easier for people and search systems to understand.
Framer · AI consulting · answer-ready positioning
An AI-focused consulting firm needed a modern site experience that could communicate technical expertise without burying the business value.
Positioning, Framer support, GEO/AEO structure, technical service clarity, and answer-ready content.
The site direction created a clearer bridge between AI capability, consulting outcomes, and discoverable service language.
Strategy firm · insights content · analytics
A strategy and insights firm needed a clearer way to connect growth strategy, consumer understanding, analytical depth, and digital measurement.
Content structure, thought-leadership organization, SEO/GEO-ready service language, and analytics review.
The story frames the firm’s expertise in a way that supports clearer journeys and more measurable engagement.
Beyond CMS work
Projects are shaped around search intent, entity clarity, answer-ready content, structured data, and internal linking that helps both people and machines understand the site.
Audit work looks at crawlability, metadata, schema, content gaps, CMS constraints, page templates, analytics, migration risks, and practical implementation priorities.
Measurement work connects GA4, Google Search Console, Looker Studio, and content performance questions so teams can see what changed and where to optimize next.
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