Templates that break metadata at scale
When page templates default to empty title tags or duplicate meta descriptions, every published page inherits the problem. Template-level fixes prevent issues across dozens or hundreds of pages at once.
CMS Strategy & Optimization
Make your CMS work for your team and for search.
CMS strategy covers the templates, workflows, content modeling, and governance that determine whether your site is easy to maintain, consistent, and optimized at scale.
What it solves
A CMS that works against your team creates SEO and content debt.
Editors who need developers for basic updates
A CMS that's hard to use for nontechnical teams creates bottlenecks, unpublished content, and workarounds that introduce new problems. Better page builder patterns and editorial guardrails reduce this friction.
No publishing workflow or governance
Without clear standards for content structure, naming conventions, metadata, and review processes, site quality degrades over time, even when individual editors are doing their best.
What's included
CMS work that spans structure, templates, workflows, and governance.
Platform-specific work across WordPress, Squarespace, Webflow, and other CMSs, focused on the problems that limit search performance and editor efficiency.
Template Optimization
Improve page templates to include proper SEO fields, editable metadata, canonical configuration, schema defaults, and content structure that editors can work with reliably.
Content Modeling
Define content types, field structures, and relationships that reflect how the site should be organized, making it easier to publish, reuse, and scale content systematically.
Publishing Workflows
Map the publishing process from draft to live, including review steps, metadata checklists, and approvals, so content goes live consistently and without missing components.
Governance Documentation
Editorial guidelines, content standards, and CMS usage documentation that help teams maintain site quality without constant developer support or institutional memory.
SEO Field Configuration
Configure or audit the SEO plugin, metadata fields, Open Graph settings, schema outputs, and sitemap generation for the specific CMS and plugin stack in use.
Platform Migration Support
If a CMS switch makes sense, support the content audit, URL mapping, redirect plan, metadata migration, and SEO considerations before and during the transition.
CMS and SEO performance
The CMS is where SEO problems get created or prevented at scale.
Every page template, every default field value, and every publishing step is an opportunity to get the technical SEO right automatically, or to introduce errors across every page at once. This is why CMS work pairs closely with SEO consulting, a website audit, and content strategy.
Audit
Review the CMS configuration, templates, SEO plugin setup, metadata defaults, and current publishing workflow to find what's creating problems at scale.
Configure
Fix template-level issues, set proper metadata defaults, configure schema outputs, and establish field structures that editors can use without guessing.
Document
Write clear editorial guidelines and CMS usage documentation so teams know how to publish correctly without constant oversight.
Maintain
Periodic CMS health checks to catch configuration drift, plugin conflicts, new template issues, and accumulated content debt before they compound.
Related services
Services that connect directly to CMS work.
FAQ
CMS strategy questions.
Which CMS platforms does Double Atari support?
Double Atari works with WordPress, Squarespace, Webflow, and other CMS platforms. Work includes template optimization, content modeling, SEO field configuration, metadata defaults, and publishing workflow improvements tailored to the specific platform.
Does CMS strategy require rebuilding the site?
No. Most CMS strategy work improves what's already in place: better templates, cleaner metadata configuration, improved content fields, and workflow changes that reduce friction for editors. A full rebuild is rarely the right first step.
How does CMS optimization support SEO?
CMS templates that default to missing or generic metadata create SEO problems at scale. Well-configured templates include editable title tags, meta descriptions, canonical tags, Open Graph fields, and schema, reducing the technical debt that accumulates when these are left to individual editors.
Can you help a nontechnical team publish and update content?
Yes. Part of CMS strategy is reducing the gap between what content teams can do independently and what currently requires developer involvement. Better page templates, editorial guardrails, and clear workflow documentation make regular publishing more reliable.
What if we're considering switching CMS platforms?
A platform switch should start with a content audit and a clear understanding of what SEO work needs to carry over. Double Atari can support the evaluation, redirect planning, metadata migration, and post-launch SEO verification.
Ready to fix your CMS?