If AI Makes the Work Faster, What Should Clients Pay For?
AI makes some client work faster. Explore hourly rates, fixed fees, and value-based pricing, with a fairer way to discuss efficiency, scope, and outcomes.
Read the post →Double Atari Blog
Website strategy notes from the build, test, and measure side.
Ideas about faster websites, SEO, AI search, content systems, analytics, and the practical work behind clearer digital strategy.
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33 posts · All Posts · Newest first
Website Tracking Audit: Is GA4 Counting Real Leads?
Use a website tracking audit to check GA4 events, forms, duplicate tags, and missing landing pages before you trust the numbers or invest in more traffic.
Read the post →Content Strategy: What to Publish, Refresh, or Leave Alone
Build a practical content strategy for your business. Use search data, customer questions, and clear page roles to decide what to publish or improve next.
Read the post →An SEO Report Template That Separates Visibility, Traffic, and Leads
Use this SEO report template to separate search visibility, engaged organic traffic, verified leads, and AI visibility, with a real reporting example.
Read the post →Website Audit Example: How to Turn Findings into a Prioritized Action Plan
A practical website audit example using Double Atari's own data, with a clear method for prioritizing fixes, assigning owners, and checking results.
Read the post →What Does a Website Audit Cost, and What Should You Receive?
Understand website audit cost, what changes the scope, which deliverables to expect, and how to separate the audit price from implementation work.
Read the post →Search Intent: Four Types, Better Questions, Better Pages
Learn the four types of search intent, which tools help you read them, and how to choose the right page for SEO, AI search, and the person behind the query.
Read the post →Double Atari SEO Progress Report: 90 Days of Data
A transparent look at 90 days of Double Atari SEO data, including impression growth, click gaps, authority signals, spam links, and what should happen next.
Read the post →AI Visibility Tracking: How to Measure If You Appear in AI Answers
A practical measurement stack for LLM visibility, from Google reporting and crawler logs to GA4 AI traffic and prompt sampling.
Read the post →LLM SEO: How Language Models Decide What to Cite
How language models choose sources, why passage quality and entity consistency matter, and what actually improves AI search visibility.
Read the post →Technical SEO Audit Checklist: 50 Checks in Priority Order
A practical 50-point audit sequence for crawlability, indexation, site structure, structured data, performance, analytics, and handoff.
Read the post →Recreating TypeStyler with AI: A Tribute to Classic Mac Design Software
A personal AI pilot about old TypeStyler memories, DIY band posters, a Mac 7100, and why fast prototypes can help preserve the feel of influential creative tools.
Read the post →Created by Robots for Robots
How the Double Atari site is built with AI tools, tested with GA4, Search Console, and SEMrush, and optimized for human readers and robotic discovery systems.
Read the post →Why Your Best SEO Opportunities Are Hiding on Page Two
A practical workflow for finding near-miss rankings in positions 11 through 30, then using GSC, SEMrush, GA4, internal links, schema, and AEO content to move closer to page one.
Read the post →How the Double Atari Website Keeps Evolving
How the site moved from a fast static build into an ongoing loop of GA4, Search Console, SEMrush, internal links, author signals, and authority building.
Read the post →WPVibe.ai Review: An AI Production Assistant for WordPress
My WPVibe.ai review covers real WordPress and Elementor work: duplicating pages, updating content, adjusting layouts, and reviewing AI-assisted changes.
Read the post →How to Use GA4, Search Console, and SEMrush to Find AI Search Opportunities
A practical workflow for pulling question queries, keyword gaps, and AI referral data out of three tools, merging them into topic clusters, and reporting six lines a month.
Read the post →Technical SEO for AI Search: What Still Matters and What Has Changed
Which fundamentals still decide visibility, why rendering became the biggest new risk, how to think about AI crawler access, and a seven-question checklist for marketers.
Read the post →What Is Included in an SEO Audit for AI Search?
The seven sections of a modern audit, from technical health and content structure to entity clarity, schema validation, AI visibility testing, and a prioritized plan.
Read the post →Competitor Keyword Analysis for SEO, AEO, and Generative Search
How to pick the right competitor set, collect four passes of data, score every keyword three ways, and turn the analysis into a page-level plan you can measure.
Read the post →GEO vs AEO vs SEO: What Is the Difference?
Clear definitions, a side-by-side comparison table, how the three overlap, which signals matter, and how to prioritize each for your business.
Read the post →Schema Markup, Explained for Marketers
A higher-level guide to what schema markup is, why it matters for generative search, common schema types, and how marketers can tell whether it is working.
Read the post →How a Scrabble Website Inspired Me to Rebuild Double Atari
A more personal look at how a friend's AI-built Scrabble site led to a lightweight rebuild using Visual Studio Code, GitHub Desktop, GitHub, Cloudflare hosting, and search-aware content structure.
Read the post →How to Rank in ChatGPT and Perplexity
A practical playbook for earning citations in AI search: content structure, schema, brand mentions, entity SEO, and what makes a page citation-worthy.
Read the post →Why Engagement Metrics Matter More Than Traffic Volume
Traffic reports are getting harder to read. Bot noise, AI search, shifting user behavior, and new search habits make engagement signals more important than raw visits alone.
Read the post →Why Elementor Kept Pulling Me Back Into WordPress
A personal look at how WordPress page builders, open source flexibility, and client-friendly editing led me to Elementor for practical marketing websites.
Read the post →Where the Name Double Atari Came From
A personal story about discovering the game Go, learning the double atari move, naming a recreational soccer team, and why the idea still fits digital strategy.
Read the post →What Is Answer Engine Optimization (AEO)?
What AEO is, how it moves from featured snippets to LLM answers, the content patterns that work, the role of schema, and a worked example.
Read the post →Why About Pages Matter for SEO, GEO, and AEO
A practical look at trust, AI search, SEO, competitor positioning, and the questions every strong About page should answer.
Read the post →How to Use AI to Create Keyword Maps
A practical process for using AI to analyze competitors, identify primary and secondary keywords, find content gaps, generate blog ideas, and measure progress.
Read the post →What Is Generative Engine Optimization (GEO)?
What GEO is, how it differs from SEO, how LLMs choose citations, the ranking factors that matter, tactics that work, and how to measure it.
Read the post →Framer to WordPress Migration: An SEO Guide
How to move from Framer to WordPress without losing rankings: URL mapping, redirect strategy, schema portability, and the caveats to plan for.
Read the post →Squarespace vs WordPress for SEO
An honest, scored comparison across technical control, schema, content, speed, and more to help you pick the right platform for SEO.
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