How the Double Atari Website Keeps Evolving
How the site moved from a fast static build into an ongoing loop of GA4, Search Console, SEMrush, internal links, author signals, and authority building.
Read the post →Double Atari Blog
Website strategy notes from the build, test, and measure side.
Ideas about faster websites, SEO, AI search, content systems, analytics, and the practical work behind clearer digital strategy.
Latest posts
Notes on website builds, CMS decisions, and practical digital strategy.
WPVibe.ai and the Future of Vibe Coding WordPress
A first reaction to WPVibe.ai, WordPress MCP workflows, and why AI-connected CMS work matters for marketers who still need review and control.
Read the post →How to Use GA4, Search Console, and SEMrush to Find AI Search Opportunities
A practical workflow for pulling question queries, keyword gaps, and AI referral data out of three tools, merging them into topic clusters, and reporting six lines a month.
Read the post →Technical SEO for AI Search: What Still Matters and What Has Changed
Which fundamentals still decide visibility, why rendering became the biggest new risk, how to think about AI crawler access, and a seven-question checklist for marketers.
Read the post →What Is Included in an SEO Audit for AI Search?
The seven sections of a modern audit, from technical health and content structure to entity clarity, schema validation, AI visibility testing, and a prioritized plan.
Read the post →Competitor Keyword Analysis for SEO, AEO, and Generative Search
How to pick the right competitor set, collect four passes of data, score every keyword three ways, and turn the analysis into a page-level plan you can measure.
Read the post →GEO vs AEO vs SEO: What Is the Difference?
Clear definitions, a side-by-side comparison table, how the three overlap, which signals matter, and how to prioritize each for your business.
Read the post →Schema Markup, Explained for Marketers
A higher-level guide to what schema markup is, why it matters for generative search, common schema types, and how marketers can tell whether it is working.
Read the post →How a Scrabble Website Inspired Me to Rebuild Double Atari
A more personal look at how a friend's AI-built Scrabble site led to a lightweight rebuild using Visual Studio Code, GitHub Desktop, GitHub, Cloudflare hosting, and search-aware content structure.
Read the post →How to Rank in ChatGPT and Perplexity
A practical playbook for earning citations in AI search: content structure, schema, brand mentions, entity SEO, and what makes a page citation-worthy.
Read the post →Why Engagement Metrics Matter More Than Traffic Volume
Traffic reports are getting harder to read. Bot noise, AI search, shifting user behavior, and new search habits make engagement signals more important than raw visits alone.
Read the post →Why Elementor Kept Pulling Me Back Into WordPress
A personal look at how WordPress page builders, open source flexibility, and client-friendly editing led me to Elementor for practical marketing websites.
Read the post →Where the Name Double Atari Came From
A personal story about discovering the game Go, learning the double atari move, naming a recreational soccer team, and why the idea still fits digital strategy.
Read the post →What Is Answer Engine Optimization (AEO)?
What AEO is, how it moves from featured snippets to LLM answers, the content patterns that work, the role of schema, and a worked example.
Read the post →Why About Pages Matter for SEO, GEO, and AEO
A practical look at trust, AI search, SEO, competitor positioning, and the questions every strong About page should answer.
Read the post →How to Use AI to Create Keyword Maps
A practical process for using AI to analyze competitors, identify primary and secondary keywords, find content gaps, generate blog ideas, and measure progress.
Read the post →What Is Generative Engine Optimization (GEO)?
What GEO is, how it differs from SEO, how LLMs choose citations, the ranking factors that matter, tactics that work, and how to measure it.
Read the post →Framer to WordPress Migration: An SEO Guide
How to move from Framer to WordPress without losing rankings: URL mapping, redirect strategy, schema portability, and the caveats to plan for.
Read the post →Squarespace vs WordPress for SEO
An honest, scored comparison across technical control, schema, content, speed, and more to help you pick the right platform for SEO.
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