Technical issues blocking visibility
Redirect loops, noindex tags left on production pages, missing or malformed schema, slow load times, and crawl budget waste are common and usually undetected until they're actively looked for.
Website Audits
Find what's limiting your website across technical SEO, content, CMS, and analytics.
A comprehensive audit surfaces the real blockers: what search engines can't reach, what content isn't earning its place, and where analytics are missing the story.
What it solves
Most website problems are invisible without looking in the right places.
Content that isn't doing its job
Pages that exist but aren't indexed, content that targets the wrong intent, duplicate page titles, and thin service descriptions that get passed over in search results.
Analytics that don't tell the real story
Missing GA4 events, broken goal tracking, and unfiltered traffic make it impossible to know what's actually working or to prove improvement over time.
What's included
Six audit dimensions. One prioritized action plan.
The audit scope is tailored to the site and the problem, but these are the areas that surface the most critical issues.
Technical SEO
Crawlability, indexation, Core Web Vitals, canonical tags, redirect chains, robots.txt, XML sitemap, page speed, mobile usability, and schema markup validity.
Content Quality
Relevance, intent alignment, thin or duplicate content, heading structure, meta-data completeness, internal linking gaps, and content that isn't earning search visibility.
CMS & Templates
How the CMS is structured, where templates create SEO problems at scale, fields that are missing, metadata defaults, and what content teams can and can't control.
Analytics Configuration
GA4 setup, GSC connection, event tracking completeness, goal or conversion configuration, channel groupings, and data quality issues that distort reporting.
Information Architecture
URL structure, navigation logic, page hierarchy, breadcrumb implementation, and whether the site's structure helps or hurts users and search engine understanding.
Prioritized Recommendations
All findings organized by impact and effort: quick wins, medium-term structural work, and longer-term strategic changes, not an undifferentiated list of issues.
How it supports performance
An audit is the baseline everything else builds on.
SEO consulting, content strategy, CMS improvements, and analytics work are all more effective when they start from an accurate picture of the site's current state.
Find
Surface the technical issues, content problems, and measurement gaps that are limiting performance right now.
Prioritize
Rank findings by the combination of visibility impact and implementation effort, so the most important work gets done first.
Fix
Apply recommendations directly in the CMS, update schema, revise content, and correct analytics, not just hand over a document.
Measure
Use GSC and GA4 to track whether improvements are translating to better visibility, engagement, and conversion behavior.
Related services
Services that follow from the audit findings.
FAQ
Website audit questions.
What does a website audit cover?
Technical SEO (crawlability, indexation, redirect chains, schema, Core Web Vitals), content quality (relevance, intent alignment, duplicate content), CMS structure and template patterns, analytics configuration (GA4, GSC event tracking), information architecture, and page performance.
What do I get at the end of the audit?
A prioritized action plan that separates quick wins from deeper structural work, with findings documented clearly enough for internal teams or developers to act on without follow-up calls for every item.
How long does a website audit take?
Scope and site size determine timeline. A focused technical and content audit for a small-to-mid-size site typically takes one to two weeks. Larger sites or multi-domain audits take longer. A discovery conversation establishes the right scope before work begins.
Can Double Atari help implement the audit recommendations?
Yes. Recommendations can move into implementation support: CMS updates, schema additions, metadata revisions, content restructuring, analytics configuration, and ongoing optimization. The audit is the starting point, not the endpoint.
Do you work with sites outside of Minneapolis?
Yes. Double Atari is Minneapolis-based and audits sites for local and national organizations across industries. The work is remote-friendly and doesn't require an in-person engagement.
Ready to see what's holding your site back?