SEO/GEO/AI Strategy
Website strategy that connects technical SEO, GEO/AEO, content systems, analytics, and practical implementation so pages become easier to find, understand, and improve.
About Double Atari
Digital strategy built around content, structure, and search visibility.
Double Atari is led by Andrew Charon, a Minneapolis-based digital strategist who blends web development, CMS management, content creation, SEO optimization, and measurement into practical website improvement plans.
Build / Grow / Measure
A web consultant with creative and technical range.
Andrew brings a rare blend of creative production, technical implementation, content operations, and search strategy. The work is built for teams that need clearer website structure, stronger organic visibility, better CMS workflows, and a more useful measurement foundation.
Through Double Atari, Andrew focuses on content-centered website development and optimization. That includes technical SEO, keyword strategy, CMS support, content planning, analytics, and practical recommendations teams can actually implement.
Experience
Digital strategy shaped by search, content systems, and measurable website improvement.
Andrew’s background spans independent consulting, agency delivery, and in-house digital teams, with experience across food service, healthcare, education, consumer brands, nonprofit organizations, and professional services.
Web Operations
Experience improving content authoring, UX, WordPress support, digital production, analytics workflows, and practical web operations for organizations with active publishing needs.
Agency Delivery
Development and strategy work across microsites, campaign sites, games, B2B platforms, content programs, and custom WordPress and Drupal implementations.
Approach
The website should be easier to understand, easier to manage, and easier to measure.
Clarify the system
Map the CMS, content model, templates, analytics, metadata, schema, and search performance so the right work comes first.
Improve visibility
Optimize pages for people, Google, AI search experiences, answer engines, and the internal teams that maintain the site.
Measure what matters
Connect recommendations to GA4, Google Search Console, Looker Studio, and practical reporting so improvement is visible over time.
Explore next
See how the strategy turns into website improvements.
Work with Double Atari
Need a CMS and SEO/AEO partner who can connect strategy to implementation?
Start with a focused audit or a short strategy conversation.