SEO/GEO/AI Strategy
Website strategy that connects technical SEO, GEO/AEO, content systems, analytics, and practical implementation so pages become easier to find, understand, and improve.
About Double Atari
Andrew Charon, Minneapolis SEO consultant
Andrew Charon is a Minneapolis SEO consultant and the founder of Double Atari. He has spent more than a decade improving websites through technical SEO, GEO/AEO, schema markup, CMS strategy, content strategy, analytics, and hands-on implementation for teams that need clearer organic visibility.
Build / Grow / Measure
A search consultant with creative and technical range.
Andrew brings a rare blend of creative production, technical implementation, content operations, and search strategy. His work is built for teams that need clearer website structure, stronger organic visibility, better CMS workflows, and a more useful measurement foundation.
Through Double Atari, Andrew focuses on content-centered website development and optimization. That includes technical SEO, keyword strategy, CMS support, content planning, analytics, and practical recommendations teams can actually implement.
A different perspective
Not everything I make starts at a keyboard.
Photography is another part of my creative work. The city views throughout this site are photographs I've taken, not stock images chosen to fill a layout.
I wanted more of that personal perspective here: the places I photograph, the things I make, and the curiosity behind the website work. For projects like The Meditation Center redesign, that includes getting behind the camera as well as shaping the digital experience.
Experience
Digital strategy shaped by search, content systems, and measurable website improvement.
Andrew’s background spans independent consulting, agency delivery, and in-house digital teams, with experience across food service, healthcare, education, consumer brands, nonprofit organizations, and professional services.
Web Operations
Experience improving content authoring, UX, WordPress support, digital production, analytics workflows, and practical web operations for organizations with active publishing needs.
Agency Delivery
Development and strategy work across microsites, campaign sites, games, B2B platforms, content programs, and custom WordPress and Drupal implementations.
Credentials & Experience
Search strategy backed by hands-on web delivery.
Former General Mills
Andrew's in-house experience at General Mills shaped how he thinks about enterprise content systems, brand governance, analytics, and practical digital operations.
Agency, corporate, and independent work
His background spans Minneapolis agency delivery, corporate digital teams, and independent consulting across technical SEO, CMS strategy, content operations, analytics, and web production.
Confirmed credentials only
Additional certifications and speaking credits can be added as confirmed.
Contact & Connect
Connect with Andrew Charon.
Double Atari
For SEO consulting, GEO/AEO, website audits, CMS strategy, content strategy, or analytics support, start with the contact page.
Connect with Double Atari on LinkedIn.
Approach
The website should be easier to understand, easier to manage, and easier to measure.
Clarify the system
Map the CMS, content model, templates, analytics, metadata, schema, and search performance so the right work comes first.
Improve visibility
Optimize pages for people, Google, AI search experiences, answer engines, and the internal teams that maintain the site.
Measure what matters
Connect recommendations to GA4, Google Search Console, Looker Studio, and practical reporting so improvement is visible over time.
Explore next
See how the strategy turns into website improvements.
Work with Double Atari
Need a CMS and SEO/AEO partner who can connect strategy to implementation?
Start with a focused audit or a short strategy conversation.